We don’t think VCs can predict the future. Founders do, because they’re on the cutting edge of innovation in their respective disciplines. We’re fortunate to work with founders who can teach us what’s next.
We do not invest in:
- initial coin offerings/SAFTs;
- recreational drugs/alcohol;
- adult/NSFW content;
- Pure content, e.g., a movie, game, or TV series, unless you are monetizing exciting brands and already have revenues.
One of our filters for a company is: would we encourage our family members who are in the target market to use the company? If we have a family member who is a drug addict and we invested in a drug treatment company, we’ll gladly encourage our relative to become a client. But we wouldn’t encourage a family member who is not currently a drug user to use drugs. If they choose to use drugs, that’s their prerogative, but we won’t encourage it.