- Have a demoable wireframe or preferentially a product, even if you don’t yet have revenues.
- Evidence of customer demand, at market prices. We need evidence that customers will pay full price.
- Detailed use of proceeds. A clearly defined plan on how you intend to spend the investment dollars received. The funds should be for business growth, i.e., not normally to buy out investors or fund an acquisition.
- Plan for gross margin over 40% and LTV/CAC over 3x, either today or based on a reasonable forecast
- Service providers enabling professional accounting infrastructure according to GAAP
- A technology-enabled business. You must be doing real engineering of some nature.
Since we do not require a personal guarantee, our focus is the business’s sustainability and growth plan, not on your credit score or past credit history.
For more details, see our formal criteria.